![]() ![]() Google has a large index of keywords that help determine search results. Google uses automated programs called spiders or crawlers, just like most search engines, to help generate its search results. This helps Google remain competitive with other search engines and reduces the chance of someone finding out how to abuse the system. While Google shares some facts about its algorithm, the specifics are a company secret. Like all search engines, Google uses a special algorithm to determine its search results. The results will look very different from Google's normal SERP. Products or services you can purchase onlineįor example, if you search for the term " Planet Earth" in the news category, the results will include only news articles that contain those keywords.You can browse through different categories that pertain to your keywords, including: "Īll that said, Google can help narrow down what you're looking for with specialized searches. We want to be able to find ways to understand what it is you're looking for. "Our endeavor is that you don't need any special expertise in searching. "Nobody, absolutely nobody comes and tells me that, 'Oh, you know the other day, I did a search and, you know, it worked really well,'" Nayak says with a laugh. But as expectations for the search engine - and the company - have grown, expectations have changed. When he joined the company, he (like many others) thought Google worked astoundingly well. Nayak has gone through the implementation of spell correction, and the synonym finder, and universal search, which gives users not only web pages that they may be looking for, but photos, videos and more. It started years ago, and continues today, as the Google search engine has learned the difference between, say, Penélope Cruz and the Chevy Cruze, as it's figured out that in some cases, people use the word "change" and "convert" for the same action. They study language and intent, incorporate machine learning and artificial intelligence and note every search that is undertaken, all in an effort to make it easier on the user. Nayak and many others throughout the company work with the idea that getting you what you're after - figuring out what you want - is their responsibility, no matter what you type into the search bar. It's sometimes hard to find what you're looking for. Google's search engine is a powerful tool, but the internet is a big place. is still one that drives us through all of these changes." "This focus, which really goes back to the mission statement. ![]() " is our deep, deep responsibility to give them great results, great answers great experiences, and help them go about their lives more effectively. “I can’t say we have solved the problem only because this problem I don’t think we’ll ever 100 per cent solve it, but I think we’ve made a lot of progress and the commitment is we’ll continue to work on it and address it in the future."One kind of primary thing that has not changed, in those 14 years, which I value tremendously, is this idea that we built search for users, we built search because people come to Google for things that matter in their lives," Nayak says. “The primary reason we didn’t is because I don’t think algorithms are up to the task to decide on the truth or falsity of a particular piece of content,” he said. Google aims to do this by ranking trusted sources more highly while social media giant Facebook has tweaked its algorithm and partnered with fact-checking units. In addition to regularly tweaking the algorithm to better organise news results, he said a major focus over the past 24 months since the US election has been targeting fake news. ![]() But having said that the reality is often a lot more complicated," he said. I would be the first to say this is something that should be ranked at the top because that is the primary source of this information. “If there was a piece of news that some news site did a lot of work on. ![]()
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